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Hosted by FPA Suncoast Chapter

The Human Brain on Investing

Investment returns are often thought of as a purely quantitative product of markets, risk, timing, or expertise. For investors, the emotional experience plays an equally important role. This presentation is a brief "user's manual" of the human brain on investing: exploring how emotions influence decision-making, how even objective ideas are subject to individual perception, and how money may influence cognition. Employing live audience-participation experiments, the presentation focuses on a behavioral view of how markets function and the role of the media. It can produce a new perspective on the client experience, and in turn help us become better stewards of our own wealth and future.

5:15 pm - Networking and Cash Bar
6:00 pm - Dinner and Program
7:30 pm - Meeting Concludes

Event Cost
Cost is $45.

Continuing Education
Application being filed for continuing education with CFP Board.

Reserve your place no later than April 17, 2020

Please use one of the reservation options below.

Tuesday, April 21, 2020
5:15 PM - 7:30 PM


Laurel Oak Country Club
2700 Gary Player Blvd
Sarasota   FL   34240
Website for Location
Map for Location

Registration Fee